Buy&Ship has exclusively partnered with Rakuten Japan (www.rakuten.co.jp)—one of the largest local shopping platforms—to offer a limited batch of 2,000 instant-discount coupons, accepted by over 50,000 popular stores.
Rakuten24, officially operated by Rakuten, is one of Japan’s largest online drugstores, offering pharmaceuticals, skincare, cosmetics, and daily essentials. In this article, we’ve selected a range of high-value Japanese beauty and skincare picks, and will show you how to shop on Rakuten Japan and ship them home easily with Buy&Ship.
Table of Contents
→ I. Buy&Ship x Rakuten Exclusive Offer
→ II. What Is Rakuten24?
→ III. Must-Buy Items on Rakuten
→ IV. Shopping Tutorial: How to Shop Rakuten JP & Ship to UK
I. Buy&Ship x Rakuten Exclusive Offer
| Buy&Ship x Exclusive Rakuten Japan Coupon | Offer Details | |
| Promotion Type | Rakuten Japan Shopping Coupon | |
| Validity Period | 2026/02/01 00:00 ～ 2026/02/28 23:59 (JST) *Please be noted that it’s in Japan time | |
| Discount | JPY398 off a single order of JPY3,980 or above | |
| Applicable Shops | Over 50,000 shops on Rakuten Japan | |
| Terms and Conditions | Limited to the first 2,000 eligible orders on a first-come-first-served basis 💡 Each Rakuten user can use 4 times Can be used in conjunction with Rakuten Points and before deductions are made Cannot be used in conjunction with other coupons Vouchers are only valid for Rakuten Japan orders shipped to Buy&Ship’s Japanese warehouse address. | |
| Get Coupon | Click Here | |
II. What Is Rakuten24?
Rakuten24 is one of Japan’s largest official online drugstores, operated directly by Rakuten. It offers a wide range of trusted brands such as FANCL, ELIXIR, and MAQuillAGE, covering pharmaceuticals, skincare, cosmetics, and daily essentials.
The store frequently runs promotions, including Rakuten Points rebates, exclusive coupons, and selected free-shipping offers. As an official Rakuten store, all products are authentic—making Rakuten24 a reliable choice for overseas shoppers, especially for health and beauty items.
III. Must-Buy Beauty & Skincare from Rakuten24
Sofina Primavista Natural Glow Lasting Liquid Foundation OC05 (30ml)
SPF31・PA+++ helps smooth the appearance of pores and create a naturally radiant finish. Features an oil-control formula for up to 10 hours of wear. Fragrance-free and comes with a dedicated sponge.
JP Price：GBP17（JPY3,520）
HAKU Medicated Whitening Serum Foundation – Light Beige (30g)
Combines whitening skincare benefits with base makeup to brighten skin tone while providing a natural, seamless finish. Can be layered on targeted areas for additional coverage; recommended to use with a sunscreen primer.
JP Price：GBP26（JPY5,280）
MAQuillAGE Essence Glow Keep Finishing Powder (8g)
Serum-infused powder with an ultra-light texture that maintains a luminous, smooth finish without dryness. Provides up to 13 hours of wear, blurs pores, and includes a puff for easy application.
JP Price：GBP19（JPY3,850）
ELIXIR Retinol Anti-Wrinkle Repair Cream (15g)
Formulated with pure retinol to target fine lines around the eyes and mouth while improving skin elasticity. Suitable for both day and night use; sunscreen is recommended for daytime application.
JP Price：GBP33（JPY6,600）
MAQuillAGE Essence Liquid EX Foundation + Oil-Control Makeup Base Set
Features “serum-first” technology that delivers skincare benefits while applying foundation. Provides long-lasting hydration, smooths pores, and evens skin tone for an all-day flawless finish.
JP Price：GBP 34（JPY6,710）
TUNEMAKERS VC-20 Vitamin C Derivative Serum (10ml)
A high-concentration vitamin C derivative serum designed to address dullness, visible pores, and rough texture. Gentle and stable formula suitable for sensitive skin, helping to improve overall clarity and radiance.
JP Price：GBP20（JPY3,960）
Rakuten Japan Member Unboxings & Reviews
Over 400 customers have used Buy&Ship to score great deals on Rakuten Japan and shared their unboxing experiences! Check out real member reviews to easily find the best-value items and your next favorite buys.
Note: Prices and availability may change. All product information is subject to the seller’s listing.
IV. Shopping Tutorial: How to Shop Rakuten JP & Ship to UK
Step 1
Go to Buy&Ship website to log in or register as a member.
Step 2
Fill in your first and last name, email address and set your account password. Click “Sign Up” once details are completed.
Step 3
Browse on Rakuten Japan to pick your favourite item, you can add item into your cart or checkout immediately.
Step 4
Go to your shopping cart, select “茨城県 (Ibaraki Prefecture)” as the shipping location from the upper right corner.
Check and make sure correct items are added into cart, and proceed.
Step 5
Sign into your Rakuten account. If you’re not a Rakuten member, you can register as a member below by filling in the form.
Learn more: Step-by-Step Guide on Rakuten and How to Register As Member
Step 6
Fill in delivery address. Go to the “Overseas Warehouse Address” on your Buy&Ship member centre and select “Japan” to view the information of Buy&Ship’s Japan warehouse.
In the name session, please enter your name and Buy&Ship membership number (e.g. SGXXXXXX). For the “フリガナ“, you need to convert your name into Japanese Katakana (click here to convert). Once it’s converted, copy and paste it onto the name bar.
Step 7
You can choose whether to register as a member on Rakuten. If you don’t want to register, you can click the second box “楽天会員に登録しない”.
It’s highly recommended to register as a member if you shop often on Rakuten as you can save payment and shipping details on your account for faster checkout next time, and earn points!
Set your password if you proceed with registration.
Step 8
Proceed onto payment page, fill in your credit card information to settle the payment, and then click “次へ”.
Step 9
Confirm your order information, and then click “OK” (the red box shown). You’ll receive email confirmation once order is submitted.
Step 10
Once you’ve received a shipping notification email from Rakuten, go to your member centre and declare the shipment on Buy&Ship to receive your package as soon as possible!